Go live. Pin products. Sell.
Sell live from your phone's browser in a few taps, or run a full production console on desktop. Nothing to install, and checkout happens right on the stream.
From zero to live selling
Set up your channel
Sign in, name your channel, and pick your path — sell your own products, promote other sellers for commission, or offer services. Three short steps.
Pin a product
Pin up to three products from your catalog, or create one mid-flow with a name and a price. Streams monetize from the first minute.
Go live
Camera on, GO LIVE. Viewers see your pinned products on the stream and buy with in-stream checkout while you talk.
Cortex
An AI co-host in your live
Cortex joins the stream as a real participant. It hears the room, watches the video, and reads the chat — then answers out loud with its own voice on the stream. Hand it a show outline and it runs the sales flow segment by segment: introducing products, pinning them, dropping flash deals, running auctions, and closing. You stay on camera; it works the room.
A production console in the browser
- —Scenes with cut, fade, and stinger transitions
- —Audio mixer with per-source gain and a soundboard
- —Screen share, media, image, and text sources
- —External encoder mode: RTMP ingest for OBS and hardware encoders
- —Server-side simulcast to your other platforms
- —Server-side recordings, ready as browser-playable VODs
- —Multi-angle guests: viewers request to join with their camera, you approve
Commerce built into the stream
- —In-stream checkout — buyers never leave the live
- —Timed auctions with bid increments and buy-now
- —Flash deals and scheduled product drops
- —Giveaways and a live purchase ticker
- —Pay-per-view tickets for premium streams
- —Courses and ticketed events attached to streams
Your audience becomes your distribution
Any viewer can restream your live to their own audience on other platforms — Water creates their affiliate link automatically and pays them a 3% commission on the sales they drive. Sharers can also go live with your product pinned and earn the commission you set on it.
Simple, per-sale pricing
You pay when you sell — that's it.
9.99%
Platform fee per sale or booking
2.99% + $0.30
Payment processing per transaction